Book design and Campaign

Boston Consulting Group is full of some brilliant people, with talent that expands into every industry you can think of. One such person is Jean-Manuel Izaret, a Managing Director and Partner at BCG. He specializes in pricing strategy and although it's a niche category, this topic affects every aspect of our lives as consumers, and businesses. He asked to us to brand his book and promote it in a way that's engaging, interesting, and can speak to any level of expertise on the matter. So, using stop motion and our team of BrightHouse hand models, we got to work.