As an Art Director with a heavy design background, I really enjoy creating from scratch. Branding work allows an avenue for me to explore strategic and competitive design from a different angle, and I love paying it forward to small businesses in my community. I do this in my spare time (I know, I have SO much of it) because after long days when everything you create gets dropped into cyberspace, the feeling of creating something physical is a fun way to recharge my creative brain.